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Human-centered problem solver

Design for a purpose, simplifying complex and brain draining tasks. Crafting delightful experiences and visually pleasing designs.

Available for freelance work and internship opportunities

Featured Work

I love working on projects across different disciplines. Here are a few of my favorite.

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Steinway Play UI Design

UI Design, Graphic Design

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Whiskey Table 

Product Design, Furniture Design

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Alpha Flow Branding

Branding, Logo Design, Graphic Design

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Ray-Ban Ad Campaign 

Advertising, Graphic Design

Inspired by the 7 Stages of Creative Problem Solving, I've refined my problem-based process to deliver user-centered designs.

Creative Process

Identify

One of the biggest risks of building a product is spending hours of time and a great amount of money, only to build the wrong thing. We need to first figure out whether the problem is a real one that needs solving.

Implement

Implement

Once a solution is discovered and a product built, it needs to withstand the pressure and rise as the best problem-solver. This only happens through implementation.

Define

Coming up with solutions is a journey. But it's important to make sure the final user is a part of the journey. When thinking through solution's from the user's point of view, those solutions become more tangible and optimal. 

Evaluate

Now everything is running. But how do we know that it is running smoothly? By evaluating the experience and process of interaction directly from the user. 

Got an interesting project? Wanna discuss?

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linkedin.com/in/noychatoyan

@noychatoyan

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